Colunistas

20/03/2017

Lactalis, atual detentora das marcas Batavo e Elegê, pede retificação de notícia veiculada pela Agência Brasil e linkada por BrasilAlemanha

Jornalismo deve primar pela seriedade, equilíbrio e confiabilidade. A maioria das notícias se baseia em fontes fidedignas. No caso da Operação Carne Fraca, a correção se impõe: as marcas Batavo e Elegê não pertencem mais à BRF, mas à Lactalis.

Saiba mais > (versão original EBC - Agência Brasil)

Nova versão EBC - Agência Brasil >


Solicitação de Correção: 

BrasilAlemanha recebeu comunicado da empresa 'Lactalis, maior grupo de laticínios do mundo', atual detentora das marcas Batavo e Elegê, com pedido de correção da informação de que Batavo e Elegê seriam produtos do grupo BRF e, como tais, suspeitos da Operação Carne Fraca.

Com satisfação registramos a correspondência a seguir, que, a priori, livra de qualquer suspeita os produtos das marcas Batavo e Elegê, caras a todos nós e não mais pertencentes à investigada BRF!  A Agência Brasil também já teria feito a devida exclusão, aliás comprovada no link acima: Nova versão EBC.

BrasilAlemanha - editor


* * * * *

From: Camila Pelicano Sent: Monday, March 20, 2017 3:20 PM 
To: contato@brasilalemanha.com.br Subject: URGENTE | Solicitação de correção de notícia 

Olá,

Segue comunicado abaixo para correção da informação, referente à matéria publicada:

http://www.brasilalemanha.com.br/novo_site/noticia/operacao-carne-fraca-justica-federal-bloqueia-r-1-bilhao-dos-maiores-frigorificos-do-pais/9240

Para informação, a Agência Brasil já fez a devida correção de que as marcas Batavo e Elegê não pertencem à BFR: http://agenciabrasil.ebc.com.br/geral/noticia/2017-03/operacao-carne-fraca-mobiliza-1100-policiais-federais-em-seis-estados-e-no-df
 

COMUNICADO À IMPRENSA

Solicitação de Correção

São Paulo, 20 de março de 2017 – Diferentemente do que foi publicado, informamos que as marcas Batavo e Elegê não pertencem a BRF como foi citado na matéria. Desde 2015, estas marcas passaram a integrar o portfólio da Lactalis, maior grupo de laticínios do mundo, e atua seguindo rigorosos processos de segurança visando a qualidade dos seus produtos e o respeito aos consumidores.

Obrigada,

/ CAMILA PELICANO

/ ACCOUNT EXECUTIVE

/ +55 11 5090 8909 RAMAL 8687

______________www.littlegeorge.com.br

                     Uma empresa do grupo Ketchum.

 



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